Privacy Policy
Last Updated: January 2026
Clover and Fern ("we," "us," "our," or "Company") operates the website cloverandfern.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all related pages, features, and services.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website.
Information We Collect
We collect information in the following ways:
- Personal Information: When you interact with our website, we may collect your name, email address, and other contact details you voluntarily provide.
- IP Address and Device Information: We automatically collect your IP address, browser type, operating system, and device identifiers when you access our site.
- Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to track your browsing behaviour and preferences.
- Usage Data: We collect information about pages visited, time spent on pages, links clicked, and referral sources.
How We Use Information
We use the information we collect for the following purposes:
- Analytics and performance monitoring to understand website usage patterns
- Affiliate tracking to monitor referrals to gambling operators and calculate commissions
- Website improvement and personalisation of content
- Marketing and promotional purposes (with your consent where required)
- Fraud prevention and security
- Compliance with legal obligations
Cookie Policy
Our website uses cookies to enhance your experience. We use the following types of cookies:
- Essential Cookies: Required for website functionality
- Analytical Cookies: Help us understand how visitors interact with our site
- Affiliate Tracking Cookies: Track referrals to partner gambling operators
- Marketing Cookies: Used for targeted advertising (only with consent)
You can control cookie settings through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking essential cookies may affect website functionality.
Third-Party Links
Our website contains links to third-party gambling operators, casinos, and affiliate partners. We are not responsible for the privacy practices of these external websites. We strongly encourage you to review the privacy policies of any third-party site before providing personal information or engaging in gambling activities.
Gambling operators are subject to their own privacy policies and terms of service, which are separate from ours. Clover and Fern does not control, endorse, or assume responsibility for third-party content or data practices.
Your Rights
Under UK Data Protection Law (UK GDPR and Data Protection Act 2018), you have the following rights:
- Right of access to your personal data
- Right to rectification of inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Right to withdraw consent at any time
To exercise any of these rights, please contact us at the email address below. We will respond to your request within 30 days.
Data Retention
We retain personal data only as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. Analytical data is typically retained for up to 24 months. Affiliate tracking data is retained in accordance with tax and regulatory requirements. You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have privacy concerns, please contact us:
Email: privacy@cloverandfern.co.uk
Website: cloverandfern.co.uk
We will respond to all privacy enquiries within 30 days of receipt. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.